Fruit Toilet Paper: A Novelty Gift Revolutionizing Packaging Design

Kazuaki Kawahara's Award-Winning Design Transforms Everyday Toilet Paper into Artistic Fruit Creations

The Fruit Toilet Paper is not just a roll of toilet paper, but a work of art. Inspired by the desire to create a design that brings instant joy, Kawahara has turned a simple, everyday object into a delightful surprise. The design is unique, with each roll of toilet paper meticulously wrapped to resemble a fruit. The collection includes four designs: Kiwi, Strawberry, Watermelon, and Orange.

Creating these designs was no easy task. Converting spherical fruit into cylinder shapes presented a unique challenge. However, Kawahara's innovative approach and effective use of fruit cross-sections resulted in designs that not only look beautiful but also create an overall three-dimensional feel, making people question whether they are real.

The Fruit Toilet Paper has been a resounding success since its release. It has been featured in over 50 media outlets across 19 countries, demonstrating the global appeal of this unique design. The design's popularity is a testament to Kawahara's creativity and his ability to transform the ordinary into the extraordinary.

The design was recognized with a Golden A' Packaging Design Award in 2016. This prestigious award is granted to outstanding and trendsetting creations that reflect the designer's talent and innovation. It celebrates products and ideas that advance art, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

The Fruit Toilet Paper is more than just a novelty gift. It's a testament to the power of design and creativity to transform everyday objects into works of art. It's a reminder that even the most mundane items can be made extraordinary with a bit of imagination and innovation.